Music Marketing

     Pop music is one of the most well known genres which has evolved over the years. Along with this evolution, the trends in marketing must follow as well to continue captivating their teenage and young adult audience.

    Marketing and distributing through vinyl and CD's are not going to have a great advancement on an artists career anymore, everything is digital where the audience can get the information straight from their cell phones. It has been proven that social media has been a necessary form of social media ranging from Facebook to newer apps such as TikTok. It allows viewers to get their information straight from the artist and get different clips. Clips meaning video teasers of the upcoming music video for the artist. These "coming soon" clips and countdowns from its release on YouTube draw the attention and excitement for their fans as well as encourages them to watch it minutes into its release. Another method of pop marketing is branding, some artist brand through symbols or colors. For example, Billie Eilish is a newer singer who has become popular within a short amount of time. She was branded through the use of the color combination of black and green. This ranges from her hair, clothes and even her website. This color combination is unique to her and attracts further attention to her and her songs. She gains more fans through the use of collaborations as well as Zedd. Being able to collaborate with other artist draws more attention from both fan groups which leads to a larger fan group. The other techniques are still used to advertise the upcoming song and music video as well. Zedd was able to get his song "Breaking Free" with Ariana Grande to 4th on the HOT 100s. Lastly, websites are presented for each artist so their fans stay update with tour dates, meet and greets, photo gallery's, social media information and merchandise. Some artists like Billie Eilish add interactive mediums on their website. Billie has a tour of her room which intrigues her younger fans base. It also allows their fans to further support them by being able to purchase their merchandise.

   These colors express his irony of love/ anger towards it, stability, independence and his focus on making music. This is expressed through his website, social media page, merchandise and his music video. His website we decided to make easy for his teenage viewers to access. They can easily get to his YouTube channel where the music video is presented, TikTok, SnapChat and Instagram. They will also be able to purchase some of his merchandise: long sleeve shirts, hoodies, and his album. We plan to later add an interactive section on his website of a tour of his room where each part that is clicked on expresses his inspiration for each of his songs. It allows his fans to get a better insight of himself and what influences his songs. We decided on the social media accounts of Instagram, SnapChat and TikTok because they focus more towards the target audience of teenagers and young adults. Instagram has about 72% of users that are between thirteen and seventeen years old out of there 116 million users in the United States. Here we will present behind the scenes photos, 'coming soon' clips, and tour dates. On SnapChat, we plan to create a filter which can be activated through QR codes we place on posters locally. The filter will stay consistent with his color scheme and bring more attention to his music since SnapChat has 69% of their users are teenagers. Since TikTok is a newer and more popular social media, we plan to utilize this by getting our song as an option TikTokers can dance to. We will also draw more attention to his pages as he participates within these dances and does live streams.
   Music is mainly presented on streaming sights because it is free, fast and is at the palm of their hands. With this knowledge, we plan to distribute his music through YouTube, Apple Music and Spotify. Spotify is a popular streaming base along with Apple Music but Spotify also provides ads. This would allows us to further advertise his new music through Spotify adds to advance how many people stream his songs. YouTube is has a wide variety of viewers where 85% of them are teenagers which attracts our target audience. It is the main forum to post music videos and cover of songs as well.

   Throughout the duration of this project, I learned that we had so many ideas for a video but needed to stay consistent with one which was slightly difficult. We kept to our story line of the stages of grieving over a break up and wanted to expand on our creativity. In order to create the explosion of colors, we tested out multiple methods which majority failed but we continued to try until we found an answer. It took longer than I anticipated to film but were able to film in a timely manner. This also created a perfect opportunity for a photo shoot to expressing his brand of colors and behind the scenes photos for his marketing campaign. I also found it fairly difficult when doing the marketing campaign for Jay Moon. It is complex to have him stand out in a growing industry of artists which use the same digital methods to engage their audience.